As the lanterns lit up and the bells rang in the New Year on 1 January 2025, the 5th Fosun Family Season, themed around Chinese New Year, has brought a vibrant festive spirit nationwide. This year’s Fosun Family Season lights up ten cities nationwide with colorful lanterns and features over 4,000 offline events organized in collaboration with more than 50 brands under Fosun, inviting families to experience the festive spirit and celebrate Chinese New Year together.

The Shanghai Yuyuan Garden Lantern Festival and China Lantern Art Exhibition, themed around “Everything is Wonderful, All Beings are Amazing”, kicked off on 1 January 2025 as scheduled. Lanterns are aglow in 10 cities, including Sanya, Rudong, and Shenyang, illuminating people’s hopes for the New Year.

These lantern festivals not only uphold the traditional aesthetics of the Yuyuan Garden Lantern Festival but also incorporate local features, offering visitors a visual and cultural feast.

Lanterns light up 10 cities, featuring over 4,000 festive events in celebration of the Chinese New Year

As Fosun's largest annual ecosystem marketing initiative, this year’s Fosun Family Season continues the theme of “Celebrating Chinese New Year with Fosun”, bringing happiness to 10 cities across China including Shanghai, Sanya, and Rudong.

The Yuyuan Garden Lantern Festival in Shanghai integrates VR technology, introducing an immersive experience themed around the classic “Shanhaijing”, also known as The Classic of Mountains and Seas. Featuring ancient lanterns and New Year paintings, the festival showcases the enduring charm of Chinese aesthetics.

The Atlantis Sanya Lantern Carnival has also begun, featuring a drone water show that immerses visitors in a magical experience, where they can interact with mythological characters and even take on roles as NPCs for a day.

The Taicang Alps Resort has kicked off the “Alps Snow Lantern Festival”, where lanterns beautifully complement snowy landscape, accompanied by cultural heritage performances such as the iron fireworks and Peking opera face-changing performance.

FOYO Commercial Management has organized the 2025 Year of the Snake Lantern Festival across 10 shopping malls nationwide. In Shenyang, Shengjing Longcheng has recreated the Yuyuan Garden lantern display at a 1:1 scale, offering shoppers a breathtaking visual experience. In Rudong, Shanghe Yinxing features “lanterns in the flower fair bright as daylight”, meticulously replicating classic designs from China’s top ten lantern art styles. Vibrant lantern displays are also showcased in cities including Nantong, Ningbo, Suzhou, Tianjin, and Chongqing.

The Bund Finance Center (BFC) has partnered with Warner Bros. to present the first Harry Potter-themed Christmas event in China, featuring a 17-meter-tall magical Christmas tree, the Hogwarts Express, a Harry Potter pop-up store, and more.

In addition, over 50 brands under Fosun have organized more than 4,000 festive events across the country, covering various sectors including resorts, exhibitions, and sports. From Club Med’s welcoming of the God of Wealth event and reunion dinner to the Premier League’s Wolves’ Chinese New Year festivities at their home ground, these events are brimming with festive spirit.

Super IPs and immersive experiences nationwide showcase Fosun's core capabilities

“Not just Yuyuan Garden, not just lanterns, not just Shanghai.” This year's Fosun Family Season features large lantern replicas and marketing events nationwide, showcasing the core strengths and synergies among Fosun's industries and brands.

Fosun and its brands offer consumers a diverse range of choices, with more than 100 Year of the Snake products, including Yuyuan Creative Hub limited edition Year of the Snake handheld lanterns, “Adventure of Mountains and Seas”-themed picture book, Laomiao Gold Good Fortune 2.0 collection, Pramerica Fosun pension annuity, and Joyfulway health screening.

By integrating its commercial and cultural tourism resources, Fosun has successfully extended the traditional aesthetics and cultural essence of the Yuyuan Garden Lantern Festival across its businesses. This ability to replicate IP products and experiences on a national scale showcases Fosun's strong brand strength and resource integration capabilities, as well as the heritage and innovation of oriental lifestyle aesthetics.

Innovative technologies have greatly enhanced visitor engagement and experience. The use of advanced technologies such as drone water shows and AI photography has added a magical touch to the festive lantern displays and offline events.

The foundation of these core capabilities lies in Fosun's commitment to being user-centric, deeply understanding consumer needs and preferences. This year’s Fosun Family Season has collaborated with Xiaohongshu (REDnote) to launch the “2025 Festive Spirit Guide”, outlining 10 must-do activities for Chinese New Year. They have also released a festive map that connects immersive experiences across 20 cities, allowing users to experience and share the festive spirit both offline and online.

By leveraging data capabilities from leading content platforms and its own product and service capabilities, Fosun has effectively captured market trends and consumer behavior, ensuring precise positioning and personalized services for the Fosun Family Season. Through this precise positioning and brand collaboration, Fosun has successfully blended traditional culture with modern technology, and local characteristics with international trends, offering families a variety of vibrant festive experiences.