Club Med, the world’s leading provider of premium all-inclusive holidays under Fosun Tourism Group, announced the launch of a newupscaleurban vacation product line, Club Med Urban Oasis, to embrace "urban vacation" lifestyle trend of nowadays. The selection of project location for “Urban Oasis” will focus on first-tier and new first-tier cities, providing upscale urban vacations within the radius of daily life for local families, young customers and tourists. Club Med also announced that the world's first Urban Oasis resort, Club Med Urban Oasis Xianlin Nanjing Resort is expected to open in the third quarter of 2023.

Take a stroll in the city, and carefree vacation is around the corner - Club Med Urban Oasis will become a new local lifestyle destination

“Urban Oasis” aims to create an accessible and carefree urban vacation experience for city dwellers who desire to get away from busy life, which is exactly what l’esprit Libre, the brand philosophy of Club Med advocates. Andrew Xu, CEO of Club Med China, said, “Following the launch of Club Med Joyview, we will further expand the product line-up through the launch of Club Med Urban Oasis to meet the increasingly diversified vacation consumption demand. After entering the field of urban vacation, we will be closer to the core clientele and increase the frequency of interaction with them. More guests will get to know Club Med through the Urban Oasis resorts, and then be interested in experiencing our short-haul holiday products, premium all-inclusive resorts and overseas resorts. This will not only help cultivate the vacation-like lifestyle, but will also further enhance the reputation of Club Med as the world's leading brand.”

The product line-up of Club Med includes the iconic premium all-inclusive Club Med resorts, the Club Med Exclusive Collection that provides excellent, luxury and private experience, and Club Med Joyview, the premium short holiday product line customized for China. The newly launched Club Med Urban Oasis further narrows the physical distance with its target customer by entering the living circle of urban families and young customers, breaking the boundary between life and vacation, and becoming a part of the local lifestyle.

In terms of product design, Club Med Urban Oasis will continue the brand vision of Club Med, provide a wealth of facilities and activities that are not offered by conventional urban hotels and bring in-depth experience of the city for guests through unique G.O (gentils organisateur) service, rich sports activities, family activities and lifestyle. The unique DNA and culture of Club Med - G.O service will also be available at the urban resorts, continuing to bring their professional, enthusiastic and international interactive services and vibe. In terms of sports activities, Club Med Urban Oasis will introduce indoor skiing, trapeze, paddle-boarding and other activities that are rarely available at urban hotels, in combination with the trends of the city where the resorts are located. Families can also enjoy diverse family activities, children's play areas, parent-child activity areas and professional childcare service in Urban Oasis resorts. In addition, the urban temperament of "Urban Oasis" will be reflected in its unique chic bar "U Bar". The unique display design, substantial drinks, wonderful G.O performances and theme parties will turn the resorts into new trendy landmarks of city nightlife.

Embracing the emerging trend of domestic tourism, Fosun Tourism continues to localize its layout and innovate its product lines

In recent years, Club Med has been strategically focusing on layout localization and continuous innovation of product lines in the Chinese market. The successive launch of the premium short holiday product line Club Med Joyview, and urban vacation product line Club Med Urban Oasis stems from Fosun Tourism's keen insight into the trend of the Chinese vacation market and its forward-looking layout. In 2023, Club Med China has seen a robust recovery. During the May Day holiday, various indicators such as business volume, occupancy rate, and average daily room rate performed strongly, with the average occupancy rate exceeding 90%, and the business volume during the May Day holiday reaching 210%of the same period in 2019. This summer, with the increasing demand for summer escape, the occupancy rate of many Club Med resorts in China, such as Club Med Changbaishan and Club Med Lijiang, continued to rise, with full occupancy for many days.

Xu Xiaoliang, Co-CEO of Fosun International and Chairman of Fosun Tourism, said, "As a new product line of Fosun Tourism focusing on upscale urban vacations, Club Med Urban Oasis breaks through the current homogenization and lack of experiential quality of domestic urban hotels by bringing the leisure and vacation experience from afar to the city to better integrate family vacation and life. This is not only a leap in physical distance, but also represents the start of the ‘vacation-like lifestyle’. In the future, Fosun Tourism will continue to build a differentiated brand matrix, strengthen development in potential cities, develop more innovative products that conform to China's tourism consumption trends, and practice the corporate mission of Better Holiday, Better Life.’"