March 5, 2022 - American luxury fashion house, St. John, best known for women’s knitwear has announced a new 2,512 square foot boutique which opened in February 2022.

Deputy CEO Andy Lew shared, “Manhattan is an important market for us. We’re proud to remain an integral part of the upper east side community for generations now. Madison Avenue draws New Yorkers and global travelers with a taste for luxury, and our New York Flagship will welcome all to discover our latest collections whilst catering to our clients.”

The design concept takes its inspiration from the Southern California lifestyle roots of the brand.  The front of the boutique features open windows that allow guests to peek in and view a modern, three-arm, ceiling fixture. Once inside, the collection is displayed on a mix of metal hanging fixtures in polished chrome and brushed brass. A central seating area allows guests to take a moment to lounge while sharing a glass of champagne or cup of coffee. Meanwhile, the circular back room is finished in sculptured mirror completed with alcoves that perfectly highlight the St. John eveningwear for a more private shopping experience. Blush hues, gentle greys, and gold tones pair perfectly with mid-century inspired furniture surrounded by the new Spring 2022 collection.

The St. John legacy was born from a simple, elegant, and versatile knit dress. While the brand has evolved over the years, the foundation of every collection starts and ends with an artisanal lens and commitment to creating casual yet elegant knitwear that embody femininity and confidence.

ABOUT ST. JOHN

St. John is an American luxury house founded in 1962 on the premise of a simple, elegant, and versatile knit dress. The brand has evolved over the years, but the foundation of the collection remains the same today as it did from the very start – great American design, understated and timeless elegance, unsurpassed quality, and craftsmanship. The company, headquartered in Southern California, employs more than 1,000 people and is vertically integrated with workshops, stores, and offices around the world. Its collections are sold in high-end specialty retailers in 16 countries, 49 St. John stores and through the brand’s ecommerce site stjohnknits.com. Instagram/ Facebook/Twitter/LinkedIn: @StJohnKnits

ABOUT FOSUN

Fosun was founded in 1992. Fosun's mission is to provide high-quality products and services for families around the world in health, happiness, and intelligent manufacturing segments. Fosun International Limited is an innovation-driven consumer group that has been listed on the main board of the Hong Kong Stock Exchange (00656.HK) since 2007. Fosun International ranks No.459 on the 2021 Forbes Global 2000 List.

ABOUT LANVIN GROUP

Lanvin Group, formerly known as Fosun Fashion Group, is the leading global luxury fashion group rooted in China, managing iconic brands worldwide including Lanvin, Sergio Rossi, Wolford, St. John Knits, and Caruso. Harnessing the power of its unique strategic alliance of industry-leading partners in the luxury fashion sector, Lanvin Group strives to expand the global footprint of its portfolio brands and achieve sustainable growth with strategic investments, operational support, and an intimate understanding of the fastest-growing luxury fashion markets in the world.