22 April, SANYA - After a long and careful search for a stunning and unique location, Club Med has opened Hainan’s first-ever premium all-inclusive resort, located on the west coast of Sanya. To mark the occasion, Club Med is hosting a three-day opening celebration from 22-24 April. Attending the Grand Opening event are Chairman of Fosun Group Guo Guangchang, Vice President of Fosun Group Qian Jiannong, Chairman of China Grain Industrial Group Co, Ltd Chen Mei-Yu, Chairman and CEO of Club Med Global Henri Giscard d'Estaing, and CEO of Club Med Greater China Gino Andreetta. Guests can experience first-hand Club Med premium all-inclusive concept, combining top-tier facilities with world-class dining, exciting G.O. performances, all-day activities, and cocktails on the beach.

Guo Guangchang: Allowing More Chinese Families to Enjoy the High-quality Services Provided by Club Med

During his speech at the opening ceremony, Mr. Guo Guangchang, Chairman of Fosun said, “In the past five years, we have been ceaselessly looking for suitable places in China for Club Med and exploring ways to refine and maintain the purest French style of Club Med with the aim of meeting the demand of the Chinese families. Club Med Sanya Resort has brought the total number of resorts run by Club Med in China to four, and each of them has a different theme, namely skiing, beach and landscape. We have deep understanding of how this brand has developed in China and the world. Accelerating Club Med’s development is the best thing we should do, so that more Chinese families can enjoy the high-quality services provided by Club Med. Therefore, we have established ‘Club Med Joyview’ in China, a brand more focused on urban vacations. This afternoon, we have just signed agreements to develop four Joyview resorts by the Great Wall in Beijing, on Gongshan Island in Suzhou, by the Qian Xia Lake in Lishui and by the Chongli County in Zhangjiakou.”

Fosun Focuses on B2F (Business to Family) and Invests in Wealth, Health and Happiness Segments

With the continuous growth of consumer demand in the China market, Fosun will pay increased attention to investment in lifestyle-related industries. With a focus on consumption upgrading, it is enhancing its global industrial integration capability, and dedicated to cultivating and building a world-class platforms that capture lifestyle trends in China and the world. Meanwhile, Fosun will implement an ecosystem strategy within the lifestyle industry, applying improved collaboration, sharing and integration to relevant resources. Fosun will persistently focus its assets on B2F (Business to Family) and invest in wealth, health and happiness segments. Fosun aims to help people become wealthier, healthier and happier in the long term.

A Perfect Match of World-famous Brand and Location

Sanya is a world renowned location for holiday while Club Med is a world class resort brand comes together in this momentous occasion.

The resort’s opening is expected to be an excellent case for the tourism industry in Hainan, enticing guests from all over the world with its premium all-inclusive offering. The resort will also bring unique French concepts and an environmentally sustainable business model ushering a new chapter in Sanya’s holiday story.

Club Med China Strategy

Club Med saw the strategic importance of the China market at an early stage, opening their first resort in 2003. After acquired by Fosun, Club Med has been able to achieve greater market access introducing a completely new style of resort to a broader Chinese audience. It is now easier than ever for Chinese travelers to enjoy the French art of living and the premium all-inclusive concept at home and abroad.

Gino Andreetta, CEO of Club Med Greater China said: "The launch of Club Med Sanya is an important milestone in the Group's development in China and around the world. I believe that the resort will offer French, Chinese, and other international consumers a truly unique vacation experience in a multicultural atmosphere."

Brand-New Club Med Resorts to be Launched at Hokkaido in Japan, the Great Wall in Miyun, Gongshan Island in Taihu Lake, Qian Xia Lake in Lishui and Chongli in Zhangjiakou

Offering the premium all-inclusive package tour, Club Med has been winning popularity within Chinese families, and a series of new Club Med resorts will be opened soon. As follow-ups to this development, agreements over a number of Club Med resorts projects in Asia have been signed at the opening ceremony of Club Med Sanya Resort. In the near future, the new resorts by Club Med will provide more exciting holiday choices for Chinese families and clients from the rest of the world in such places as Hokkaido in Japan, the Great Wall in Miyun, Gongshan Island in Taihu Lake, Qian Xia Lake in Lishui and Chongli in Zhangjiakou