As integration progresses within the Guangdong-Hong Kong-Macao Greater Bay Area, cross-border mobility and demand for medical services continue to rise. In recent years, residents have shown increasing concern for “seamless healthcare access”, “high-quality medical services”, and “direct payment options for medical expenses”.

According to Prudential Hong Kong Limited (“Prudential”)’s 2024 Individual Life Claims Report, the use of the Medical Expenses Direct Billing Service has surged by 46% year-on-year, alongside a significant 23% rise in cross-border medical cases involving Prudential customers in Chinese Mainland. These trends highlight the growing need for enhanced healthcare solutions as traditional medical services struggle with information-sharing limitations, fee settlement inefficiencies, and service continuity challenges.

Against this backdrop, Fosun Health and Prudential have embarked on a strategic partnership, introducing the Greater Bay Area Medical Expense Direct Payment Service at Foshan Fosun Chancheng Hospital. This collaboration is centered on integrating insurance with healthcare, driving innovation in cross-border medical treatment and payment mechanisms. By systematically enhancing the efficiency, accessibility, and quality of medical services, the initiative aims to create a seamless, high-standard healthcare experience for residents in both Chinese Mainland and Hong Kong.

On 8 May 2025, Fosun Health, along with its member hospital, Foshan Fosun Chancheng Hospital, officially signed an agreement with Prudential to launch their strategic partnership.

The signing ceremony was attended by distinguished guests, including: Deng Shengcai, Member of the Party Leadership Group of the Health and Family Planning Bureau of Chancheng District, Foshan City, and Executive Deputy President of the Red Cross Society of Chancheng District; Kong Xiangjian, Deputy Director of the Office of the Leading Group for the Development of the Guangdong-Hong Kong-Macao Greater Bay Area, and Deputy Director of the Development and Reform Bureau of Chancheng District; Lawrence Lam, Chief Executive Officer of Prudential; Candy Au Yeung, Chief Customer Operations and Health Officer of Prudential; Hu Hang, Chief Executive Officer of Fosun Health, President of the Greater Bay Area General Hospital, and Chairman of Foshan Fosun Chancheng Hospital; Shen Yun, Co-President, Chief Financial Officer, Chief Strategy Officer, and General Manager of the Insurance and Ecosystem Business Division of Fosun Health; Zhao Xiaodong, Vice President of Fosun Health, Executive Vice President of the Greater Bay Area General Hospital, and President of Foshan Fosun Chancheng Hospital. Additionally, some guests participated remotely, joining the ceremony online.

This cooperation will establish a one-stop medical service system at Foshan Fosun Chancheng Hospital, covering appointment scheduling, specialist diagnosis and treatment, fee settlement, and rehabilitation follow-up. It will also gradually expand the cross-border medical direct payment service network, creating a complete closed loop from health management to insurance claims. This initiative aims to significantly enhance convenience and improve the overall healthcare experience for customers.

“This collaboration is not just a strategic partnership. It represents a deep integration rooted in our shared vision of making high-quality healthcare easily accessible,” said Shen Yun, Co-President, Chief Financial Officer, Chief Strategy Officer, and General Manager of the Insurance and Ecosystem Business Division of Fosun Health. “Quality medical care must be supported by a robust protection system. Our cooperation with Prudential Hong Kong, a trusted institution with 168 years of history, is designed to seamlessly connect the entire chain of health management, medical services, and insurance protection. By establishing exclusive green channels, optimizing the insurance direct payment process, and developing innovative health products, we aim to transform the vision of ‘accessible and affordable healthcare’ into a widespread reality, thereby accelerating the implementation of the ‘Healthy Bay Area’ blueprint.”

Zhao Xiaodong, Vice President of Fosun Health, Executive Vice President of the Greater Bay Area General Hospital, and President of Foshan Fosun Chancheng Hospital, stated: “Chancheng Hospital has consistently delivered high-quality medical experiences for cross-border patients, adhering to international standards. With the introduction of the cross-border medical expense direct payment service, we have fully digitalized the entire medical process, enabling a seamless, one-stop payment experience from appointment registration to diagnosis, treatment, and rehabilitation follow-up. This advancement further strengthens our patient-centered philosophy, transforming it into a tangible upgrade in accessibility and convenience for those seeking medical care.”

Lawrence Lam, Chief Executive Officer at Prudential Hong Kong Limited, said: “Foshan is a top destination for many Hong Kong residents, whether for work or family. Partnering with Foshan Fosun Chancheng Hospital not only strengthens our healthcare footprint but also reinforces Prudential’s position at the forefront of cross-border medical services. We are committed to safeguarding our customers' health journeys and dedicated to placing our customers first as we expand our healthcare network. By exploring collaborations with leading medical institutions, we will continue to optimise a patient-centric medical ecosystem, ensuring comprehensive protection for customers in need of cross-border medical care.”

As residents of the Greater Bay Area continue to seek diversified and high-quality medical services, comprehensive insurance protection, and effective health management, cross-border collaboration is becoming a key driver in enhancing the quality and efficiency of healthcare supply. This strategic partnership represents a pivotal milestone in Fosun Health’s “insurance + medical care” integration strategy, reinforcing its presence in the Greater Bay Area. By not only overcoming the limitations of traditional cross-border direct payment models but also optimizing the entire patient experience, this initiative is set to redefine accessibility, efficiency, and service continuity in healthcare.

The landing hospital offers cross-border customers a comprehensive one-stop medical service, covering appointment scheduling, examinations, specialist consultations, cross-border multidisciplinary team (MDT) assessments, and rehabilitation follow-up. Leveraging Fosun Health’s extensive resources, the hospital is equipped to introduce cutting-edge international medical technologies, such as CyberKnife, CAR-T cell therapy, and surgical robotics. Through the integration of advanced healthcare resources and digital innovation, this initiative actively explores new applications in health management and medical care, continuously driving progress in cross-border healthcare services.

In the future, this model will be expanded to additional hospitals under Fosun Health, covering multiple cities and populations across the Greater Bay Area. It will continuously enhance the intelligence and personalization of the “insurance + medical care” framework. By focusing on direct payment connection, a closed-loop service, and collaborative health management, this initiative aims to develop a replicable and scalable cross-border medical service model for residents of Chinese Mainland and Hong Kong.

Fosun Health will continue to leverage its strengths in ecosystem integration and platform connectivity, collaborating with a broader network of partners. Guided by the“user-centered”philosophy, it will actively explore innovative solutions tailored to the Chinese-style health service system. Through these efforts, Fosun Health aims to contribute a sustainable model that drives the high-quality development of medical and health services that not only in the Greater Bay Area but across the entire country.