As the epidemic containment in Shanghai is trending on a positive direction, the resumption of business is progressing steadily, and the 4th 515 Fosun Family Day is bringing many online and offline events to meet families’ expectations of happiness.

From 21 to 24 May, more than 30 brands under Fosun together launched “Joint Live Broadcast” online. Consumers participated enthusiastically and shared the gifts from Fosun. In addition, with the orderly resumption of business in major business districts and stores, the happy ambience of 515 Fosun Family Day gradually spreads offline, helping the city to restore hustle and bustle.

Watch, browse, and shop at the same time, the joint live broadcast of more than 30 Fosun brands attracted a total of over 20 million views

During Laomiao’s 515 Fosun Family Day live broadcast, Chen Xiaoyan, Executive President and Chief Product Officer of Yuyuan Jewelry and Fashion Group, vividly introduced the new products of Laomiao that are widely loved by consumers and shared pure gold jewelry styling tips

From 21 to 24 May, the “Fosun BOSS Team” which composed of a number of Fosun global partners, ONE Fosun enterprise managers and brand managers, as the “Captain Happiness, brought together more than 30 well-known consumer brands of Fosun to hold the “Fosun Super Live Broadcast Day”. 

Seagull “BOSS” unboxed Fosun Stars gift set for fans during the official live broadcast.

Some “BOSS” who were unable to join the live broadcast in person interacted with fans through joint live broadcast, VCR video, etc., and doubled the benefits and gifts for fans. For instance, Tang Hong, General Manager of Sanyuan, gave out 12,000 additional coupons to fans and gave out multiple milk vouchers worth RMB1,000 in the form of a lucky draw during the live broadcast.

The “BOSS Team Gift-giving” live broadcast attracted a total of over 20 million views and recorded a 300% year-on-year increase in sales. Among the live broadcasts, Laomiao, Seagull and several other brands entered the industry top sales list.

After the live broadcasts, Fosun continues to spread happiness and love. In addition to the “BOSS” of Fosun’s various brands, many “heads” and volunteers of the Fosun Selection Community Service Program have also become “Captain Happiness”. During the epidemic, they have been acting as an important “bridge” between Fosun's supply chain and community residents, injecting a special power of Fosun to safeguard the city and the happy life of families. To date, more than 40,000 people have joined the team of “Captain Happiness”.

In the future, with the continuous advancement of “Captain Happiness”, one of Fosun's top programs with Fosun’s ecosystem, there will be more “Captain Happiness” to deliver Fosun's good products and services to hundreds of millions of families and their relatives and friends worldwide, continue to create an ecosystem with “health, happiness and wealth” for every family, and practice Fosun's mission of “creating happier lives for families worldwide”. 

Offline resumption of work is progressing steadily, and all major segments are sending love with gifts

Chen Aiqiang, a pharmacist at Tong Han Chun Tang Yuyuan Store, returned to work when the store resumed business. At present, nine stores in Yuyuan Tourist Mart, including Tong Han Chun Tang, have resumed business. In addition, Yuyuan Tourist Mart also joined hands with Dayu Animation IP and UOVA Universe to create the first digital collection series, “The Dragon Gate, Innocent Era” in the way that appeals to young people. The series will be sold online on the “SHOWAPE” platform of Hangzhou International Digital Trading Co. at 10:00 a.m. every day from 21 to 26 May. This is also Yuyuan’s brand-new exploration of cultural products based on its rich cultural accumulation.

Tong Han Chun Tang staff is busy working at the store after the resumption of work.

Yuyuan Tourist Mart launched its first digital collection series, “The Dragon Gate, Innocent Era”.

With the steady progress of the resumption of business, Fosun's companies and business outlets in Shanghai have been sending lots of love during the 515 Fosun Family Day.

At present, 20 merchants including Shanghai Classical Hotel in Forte Woli City have resumed business one after another. During the 515 Fosun Family Day, merchants under the Fosun system gave out dining coupons for consumers as a work resumption “benefit”. Consumers can dine out with the dining coupon after the resumption of dine-in services. They can also enjoy delicious food in advance in the form of takeout as well.

Forte Woli City resumed offline business.

In addition, the offline business resumption of the Bund Finance Center (BFC) is accelerating. At present, 28 brands including Bund Foodie Company, Kyoto House, and Read & Social @The Bund have resumed business offline. According to the plan, all catering merchants in the mall will resume business on 27 May. By then, there will be 57 offline merchants that have resumed business, and by 1 June, there will be 170 merchants that have resumed business.

Twenty-eight brands including Kyoto House in the BFC have resumed offline business.

Health is a topic of concern during the 515 Fosun Family Day. From 20 May to 20 June, Fosun Health will offer free family doctor consultation services. After obtaining the family doctor consultation service card online, users in Shanghai can enjoy unlimited free online consultation services and prescription services from family doctors within 60 days on the Fosun Health platform. BabyTree also joined hands with Fosun Health to launch the “Love and Care” event, focusing on the antenatal and postnatal physical and mental health needs of mothers in the context of epidemic prevention at home, and organize live broadcasts with experts. On 1 June, Fosun Health will organize a live broadcast consultation for parents, focusing on the health protection of children.

The 515 Fosun Family Day event also helped promote public welfare work. Through the “Fosun Stars and Happiness” challenge on TikTok and the “Fosun Stars” interactive game, a total of 4,471,621 “Stars” have been collected. Every ten "Stars" collected have been “transformed” into a donation of RMB1 by Fosun Foundation. The donation of RMB447,162 “transformed” during the event will benefit the “Rural Doctors” program to spread happiness and love and help more families.

In addition, various insurance companies under Fosun also launched a series of 515 Family Day events. Fosun United Health Insurance upgraded the “cloud consultation and prescription” function to provide families in Shanghai with services such as online consultation, health guidance, health management at home, and rapid prescription delivery. Fostar Insurance Agency launched the self-developed exclusive customer rewards platform “Fostar Prestige”, which focuses on families and leverages Fosun's resources within the ecosystem to offer customers with Fosun’s products and services in health, happiness, and wealth on the mobile end through customized services. Fuheng Insurance Brokers launched pet insurance products for pet lovers.

At present, as the first batch of financial enterprises in Shanghai to resume work and production, Pramerica Fosun Life Insurance, Fosun United Health Insurance, Fostar Insurance Agency, and Fuheng Insurance Brokers are all stepping up their pace to actively support small and medium-sized enterprises and families, providing comprehensive products and services and claims support.

The 1 June Children's Day and the Dragon Boat Festival are just around the corner. Fosun will join hands with its more than 70 domestic and overseas brands and will continue to hold various 515 Fosun Family Day events online and offline. At the same time, Fosun will steadily promote the resumption of work, production, and business to help the city recover as soon as possible.