On 7 February, Fosun and Jinshan District entered into an “Investment Cooperation Agreement” of the core area of Shanghai Jinshan Coastal International Cultural Tourist Resort.

Chen Tong, Vice Mayor of Shanghai, Shang Yuying, Vice Secretary General of the Shanghai Municipal Government, Liu Jian, Secretary of the Jinshan District Committee, Fang Shizhong, Director of the Shanghai Municipal Administration of Culture and Tourism, Li Zelong, Deputy Secretary of the Jinshan District Committee and Acting District Mayor, Guo Guangchang, Chairman of Fosun International, Xu Xiaoliang, Executive Director and Co-CEO of Fosun International, Wang Jiping, Executive President of Fosun International, Tang Jining, Vice Chairman of Fosun Hive, and Mao Xianghua, Co-President of Fosun Hive attended the signing ceremony.

Promoting the transformation of Jinshan Coastal area, upgrading to build the “Shanghai Bay Area” city brand

Jinshan District has a shoreline stretching for approximately 23.3 km, of which the city shoreline is approximately 7.2 km and is the only city shoreline in Shanghai. As the major project to deepen the construction of a world-renowned tourist city in Shanghai during the "14th Five-Year Plan" period, Jinshan Coastal International Cultural Tourism Resort has a total planning area of approximately 8.1 square km and is the only area in Shanghai that has natural mountains, seas, islands and fishing features. During the "14th Five-Year Plan" period, the key focus is to promote the development and construction of the core area of approximately 3.7 sq. km. The total planning development area is approximately 2.3 million sq.m., and the construction of the landmark buildings is expected to commence at the end of 2022.

Centered on the six key functions of leisure tourism, cultural entertainment, distinctive business, business exhibition, ecosystem demonstration, and coastal life, Jinshan Coastal International Cultural Tourism Resort will benchmark against the standards of China’s National Tourist Resorts with plans to establish major projects such as premium five-star resort hotels, coastal art center, marine food street, coastal convention and exhibition center, surfing island, music island, etc., building astonishing landmark buildings and stunning photogenic spots everyone should visit once in a lifetime; the 9-km shoreline is connected to multiple resort complexes with themes such as ocean, romance, sports, music, exhibition, art, health care, parent-child, etc., and artificial islands, creating a one-stop international top coastal tourist resort.

Liu Jian, Secretary of the Jinshan District Committee, said that the construction of Shanghai Jinshan Coastal International Cultural Tourism Resort is an important move for Jinshan District to promote the transformation of the city's image and build a vibrant, gorgeous and happy bay area. In the new year, Jinshan District will follow the strategic requirements of the "Transformation of the Northern and Southern Shanghai", adhere to the key development plan of "Transformation, New Development, Shaping a New Image", and make every effort to launch the city brand of "Shanghai Bay Area", especially to firmly seize development opportunity of the two major cultural and tourism projects, namely the Shanghai Jinshan Coastal International Cultural Tourist Resort and Legoland Shanghai Resort to accelerate the promotion of high-quality development, create high-quality life, and achieve high-efficiency governance, and win development battles successively in the continuous striving for competitive advantages.

Wang Yiyang, Member of the Standing Committee of the Jinshan District Committee and Deputy Head of Jinshan District, said that in the next step, we will take the cooperation agreement as foundation and vigorously promote the implementation of tasks such as planning approval, investment cooperation, engineering construction, etc., striving to start the construction of landmark buildings within this year. We believe that with the sincere cooperation between the two parties, we can achieve the goals of building an international coastal tourist destination, a coastal city parlor, and an ecological landmark in the Shanghai Bay area as scheduled.

Building a flagship project of tourism hive, empowering the glamorous landmark of the bay area

Guo Guangchang, Chairman of Fosun International, said that Shanghainese always hopes to have a "golden bay" of their own. Located in the heart of the "Shanghai Bay Area", Jinshan Coastal has the scarcest landscape resources in Shanghai, with mountains, seas and islands, which is the best place to realize this vision. We hope to be able to participate in the Jinshan Coastal project, which is an iconic tourism “height”, and leverage Fosun's genes and capabilities and take Jinshan Coastal as the core to promote the formation of a "highland" for all-for-one tourism development, and ultimately enhance both industrial and urban capabilities simultaneously. We believe that with the joint efforts of all parties, Jinshan will surely become a world-class tourist destination that "will attract visits from local citizens and visitors from afar", helping Shanghai to deepen the construction of a world-renowned tourist city and creating happier lives for more families with health, happiness and wealth.

Xu Xiaoliang, Executive Director and Co-CEO of Fosun International, said that with 30 years of experience, Fosun has many benchmarking tourism products around the world as well as rich experience in project operation. We hope to participate in the construction of Jinshan Coastal, a major municipal project, to create an iconic and influential world-class coastal tourism product for Jinshan and Shanghai, so that families in Shanghai and along the Yangtze River can enjoy the sea view and the fun of the sea.