American fashion house, St. John, best known for women’s luxury knitwear announced the opening of a new SoHo pop-up at 110 Wooster St. The 1337 square foot boutique opened on Friday, September 17th with a curated assortment of the Fall 2021 collection.

The Fall 2021 collection was inspired by casual femininity and the ease of knitwear. Each piece of the season merges quality and confidence, and the self-assured elegance of the brand. Being a carefully chosen fusion of tradition and the now, it lends itself perfectly to be the first collection in SoHo and the ideal time for the brand to showcase this new era for St. John.

New York City is thriving after a challenging year and the SoHo neighborhood allows St. John to expand for a downtown presence allowing them to service a multi-generational customer under Creative Director Zoe Turner.

The St. John legacy was born from a simple, elegant, and versatile knit dress. The pop-up will include a handful of exclusive Archives by St. John that will be made to order in limited edition colors. While the brand has evolved over the years, the foundation of every collection starts and ends with an artisanal lens and commitment to creating the most luxurious knitwear in the world. Each customer can rediscover these timeless favorites and order their own personalized and unique piece of fashion history.

For a contemporary twist, the Fall 2021 collection will include the addition of a crewneck sweatshirt, a generous tweed shirt, Dalmatian prints, an oversized basketball tank, giant eyelet pierced jackets, and the introduction of 5-pocket tweeds. The Loop handbags and the brands artisanal jewelry, hand carved and molded, will be in store to complete each look.

ABOUT ST. JOHN

St. John is an American luxury house founded in 1962 on the premise of a simple, elegant and versatile knit dress. The brand has evolved over the years, but the foundation of the collection remains the same today as it did from the very start – great American design, understated and timeless elegance, unsurpassed quality and craftsmanship. The company, headquartered in Southern California, employs more than 1,000 people and is vertically integrated with workshops, stores and offices around the world. Its collections are sold in high-end specialty retailers in 16 countries, 49 St. John stores and through the brand’s ecommerce site stjohnknits.com. Instagram/ Facebook/Twitter/LinkedIn: @StJohnKnits

ABOUT FOSUN

Fosun was founded in 1992. Fosun's mission is to provide high-quality products and services for families around the world in health, happiness and intelligent manufacturing segments. Fosun International Limited is an innovation-driven consumer group that has been listed on the main board of the Hong Kong Stock Exchange (00656.HK) since 2007. Fosun International ranks No.459 on the 2021 Forbes Global 2000 List.

ABOUT FOSUN FASHION GROUP (FFG)

Launched in 2017 and based in Shanghai, China, FFG is a multi-disciplinary industry platform under Fosun International Ltd. that focuses on in-depth operations and strategic investments in Fashion. Rooted in China with a global vision, FFG is able to provide the complete solution for brands’ sustainable growth. FFG believes that long-term value can be created through a variety of strategic initiatives. These include brand building, talent recruiting, 2 product development, strategic alliances, channel expansion, digitalization, as well as full-spectrum local operation provided through its China operation arm, Fosun Fashion Brand Management (FFBM). Through its unique approach and position, FFG looks to create and connect cross-border communities, empower talent and drive growth. FFG’s current brand portfolio includes Lanvin, Wolford, St. John, Caruso and Tom Tailor.