In June, Chinese shopaholics are excited to celebrate the 618 shopping carnival. Following last year’s Double 11, Fosun youlè platform (“youlè”) kicks off another mid-year campaign to indulge its customers. On June 10, youlè will provide a happy shopping list for families featuring selected products and services from 27 brands of One Fosun.

With the consumption upgrade, discounts are hard to attract consumers as they are pursuing a high quality life now. Youlè is committed to providing families with ultimate consumption experience. It announced the “Youlè Family Day” on May 15 this year. Around the theme of “family shopping festival”, this mid-year campaign will offer a selection of high quality and stylish products to meet demands in every aspect of life covering mom & baby, health, tourism, fashion & beauty and real estate, etc.

This year sees the second marketing partnership between youlè and a range of brands from One Fosun. During the debut Double 11 campaign last year, it recorded a sales volume of RMB 130 million. Customers can expect more premium brands in the upcoming campaign.

From Star E-health providing the sought-after HPV 9-valent vaccine, and Silver Cross, a baby stroller brand favored by the British Royal Family; to Tsingtao beer and Juewei duck neck which is perfect for the World Cup around the corner, AHAVA, an Israeli skincare and cosmetic brand and also a national treasure; and to Atlantis Sanya, an ocean-themed destination offering a wide variety of fun and entertainment, and Club Med Joyview, a boutique getaway specialist for Chinese families, youlè will bring together all of Fosun’s star products to create a sensational shopping spree this summer.

In order to bring more intuitive experience to consumers, youlè will invite Wang Zhen’er, lead actress of the hit TV series Women in Shanghai, to live interact with users on Tmall, sharing her shopping experience and favorite products.

It’s worth noting that, in the midst of the upcoming high-profile World Cup, echoing the online “Youlè Family Shopping Festival”, youlè plans to open pop-up beer stores in Shanghai, Nanjing, Wuhan, Wuhu and many other cities together with Forte and Tsingtao Brewery, allowing consumers to watch games and relax in style. Meanwhile, Fosun’s portfolio company Starwit will also join in the campaign. Youlè members can get an exquisite gift at the designated mall owned by Starwit with their membership card number.

During the 618 mid-year campaign, the “Youlè Lifestyle Hall”, another program of youlè, will open as well. In the future, all customers can buy the hand-picked products and services in the Lifestyle Hall anytime, with exclusive special offers to expect.