May 15 is the International Day of Families, as well as a special day for Fosun. With the mission of creating a happy life for global families, today Fosun Youlè officially launched the "Youlè Family Day", and, together with member enterprises and Babytree, started a series of events lasting for a month with the theme of "Family".

As a featured family membership loyalty program of Fosun, youlè is devoted to creating an ultimate consumer experience for global family customers and achieving family point redemption, integrated family benefits and customized family consumption.

On May 15, the "Youlè Family Day", the new generation of youlè membership benefits were officially launched. On June 6, the youlè life hall covering hundreds of quality products of Fosun happiness ecosystem will be opened officially. Together with the launch of youlè family happy shopping festival, the Youlè Family Day was started with hot products of Fosun and its member enterprises for family customers. Meanwhile, Yuyuan and FOLIDAY will also carry out online and offline events to celebrate the Youlè Family Day.

From May 26 to June 2, the "Youlè Family Day" event of Yuyuan will be carried out first. About 200 families will participate in the event, which is featured by rich content: watching the acrobatic show SPIRAL and the Happy Circus performed by Shanghai Acrobatic Troupe. Moreover, 30 families selected by the youlè platform will participate in the lecture of Wutong Books, in which Huang Yi, a well-known police officer in Shanghai, will give a lesson on safety to the children, and the children will be able to join the parent-child reading class of Teacher Xiangxiang. All these activities are meaningful to the relationship between parents and children.

After that, FOLIDAY will launch a range of events fully covering the ultimate quality life experience of family, including the Miniversity, an international parent-child club that is about to be opened, and the Club Med Joyview Beidaihe Resort, which will welcome guests on May 18.

In addition, Fosun will set up a joint venture together with Babytree, to create a portal platform for healthy life of Chinese young families under the consumption upgrade.

From "family", back to "family"

Speaking of the origin of "Youlè Family Day", we have to mention the service philosophy of Fosun rooted in "family". Since Fosun was founded 26 years ago, it has been developing its business with family as the core service target. Therefore, here comes the unique Youlè Family Membership Loyalty Program and the "515 Youlè Family Day" of Fosun.

With Fosun youlè, there is family and happiness

As an important component of Fosun's strategic upgrade, youlè will make one-stop service of C2M ecosystem and the One Fosun concept a reality, be dedicated to creating ultimate consumer experience for global family customers and realize point redemption, integrated benefits and customized consumption for families.

Guo Guangchang, Chairman of Fosun International, also expressed his expectation on youlè: hopefully youlè is not just a membership program, but a one-stop service portal for all family customers of Fosun, responds to customer demand actively and is deeply empowered by data in Fosun's ecosystem.

"Youlè Family Day" is Fosun’s commitment to every family – bring a happy life to global families and create a better future together with every family customer. With youlè, there is family and happiness!

In the future, youlè will cover every aspect of people's daily life, start with the demand of every member in a family, grasp the life demand of every member accurately, build a closed loop of happiness ecosystem, provide ultimate consumer experience for 1 billion families all over the world, and create better products and services with higher quality and more sense of family happiness.