This June, the construction of the Taicang Alps Resort Phase II project officially kicked off. With the world’s longest single ski trail of 650 meters, the greatest vertical drop of 100 meters, and the largest cold-zone area of 100,000 square meters, it is set to become the world’s largest indoor ski park. Fosun is embarking on an exciting new journey in ski tourism.

Megaski park powered by innovation

Taicang Alps Resort Phase II is a project of significant scale. With a gross floor area of approximately 300,000 square meters and a total investment of approximately RMB5 billion, it stands as a major cultural tourism project in Jiangsu province, jointly developed by Taicang municipal platforms and Fosun Tourism Group (“FTG”).

As early as 2023, Taicang Alps Resort Phase I commenced operations. It features a 91,000-square-meter indoor ski park, a Club Med Urban Oasis resort, and a shopping street, forming an international, high-quality, immersive, one-stop urban resort.

With the construction of Phase II, this resort will become the world’s largest indoor ski destination. It will feature ski trails totaling 2,000 meters long, with a record-breaking 650-meter-long single trail and a 100-meter vertical drop, both setting new world records.

Five World Records

· Longest indoor ski trail: A single ski trail measuring 650 meters, surpassing Alpincenter Bottrop in Germany (640 meters);

· Greatest vertical drop: A maximum vertical drop of 100 meters, exceeding SnowWorld Amnéville in France (90 meters);

· Longest ski trail in total: Total ski trails stretching 1,777 meters;

· Largest indoor cold-zone area: The cold-zone area of the snow park will cover over 100,000 square meters.

· First AI-powered ski park: Featuring full-area dynamic monitoring and control for a fully digitalized experience.

Relying solely on being the “largest in scale” is not enough to transform the vacation experience. At Taicang Alps Resort Phase II, guests can enjoy a comprehensive experience that goes beyond world-class ski park, encompassing dining, accommodation, entertainment, education, shopping, and leisure. This integrated complex will feature resort, themed attractions, hot springs and spas, dining shows, and performances, delivering immersive, high-tech experiences for all seasons, families, and age groups, establishing a world-class ice and snow vacation complex.

Capabilities and a solid foundation built over 15 years

As a global consumer group, Fosun has consistently focused on the cultural tourism business. Since FTG’s strategic investment in Club Med in 2010, Club Med has grown to operate nearly 70 resorts worldwide. Fosun has also developed several landmark projects in China, including Atlantis Sanya, Taicang Alps Resort Phase I, and Club Med Lijiang.

Atlantis Sanya is a comprehensive destination featuring eight business segments. In 2024, it generated over RMB1.5 billion in business volume, welcomed 6.3 million guests, and achieved an occupancy rate of 84%, firmly establishing itself as Hainan’s top cultural tourism destination. Since opening, Taicang Alps Resort Phase I has served over one million guests with a repeat visitation rate of 37%.

“Ice and snow tourism” has long been a key strategic focus for FTG.

Club Med currently operates 24 ski resorts worldwide, serving over 400,000 guests annually with an average annual occupancy rate close to 80% and an average daily rate by room of approximately RMB6,000. FTG operates three outdoor ski resorts in China and is actively developing the ice and snow destination, Taicang Alps Resort.

Moreover, FTG has built significant “soft power” through its cultural tourism projects.

At Atlantis Sanya, the annual “Super Summer” campaign has become a summer highlight in Hainan, with the Mermaid Open Championship offering a unique island experience for guests. The “Summer Ice Season” and “Ski Life Season” campaigns at the Taicang Alps Resort have consistently elevated the ice and snow vacation experience, helping FTG acquire over 20 million loyal fans who enjoy vacations, cherish family time, have high spending power, and appreciate quality experiences.

A new era built on operational capabilities

Each successful project has contributed to Fosun’s strong operational capabilities in the cultural tourism business.

Today, FTG is one of the few companies in the world capable of operating super resort destinations. It has developed three core capabilities: the capability to build global resorts, the capability to integrate cultural tourism resources worldwide, and the marketing capability to engage loyal global members. It is precisely these operational capabilities that enable FTG to collaborate with partners on numerous strategic projects.

These operational capabilities have been built on Fosun’s more than 30 years of dedication and accumulation in the family consumption industry. “Over the past 20 to 30 years, we have built asset management capabilities. Moving forward, we will leverage our operational capabilities to generate profits. Phase I of the Taicang Alps Resort has performed well, and now we are launching Phase II.”

Today, Fosun is leveraging these experience and capabilities for the Phase II development of the Taicang Alps Resort. This world-class ski park will serve as the foundation for Taicang’s development into a leading “ice and snow city”. “Taicang Alps Resort Phase II is not only a strategic pillar for driving the ice and snow economy in the Yangtze River Delta region but also a new lifestyle destination for all to enjoy. It aims to deliver a higher-quality, international standard ice and snow vacation experience, establishing itself as a nationally renowned cultural tourism landmark.”