“Tourism is fundamentally about traveling from one place to another and exploring the outside world. The action is ‘to go’, the goal is ‘to see’. Leisure-focused vacation, by contrast, is about ‘experiencing time’ and ‘healing from within’. The action is ‘to be present’, the goal is ‘to feel’, expressing heartfelt emotions. Time is no longer measured by efficiency. What matters are sunrises and sunsets, the ebb and flow of the tide, and the rhythm of your heartbeat.” said Xu Xiaoliang, Co-CEO of Fosun International and Chairman of Fosun Tourism Group

Fosun Tourism Group (FTG) officially unveiled its three major product lines: Super Resort, Super Resort Complex, and Super Culture and Tourism Mall at “Fosun Holiday Horizon 2026”, further demonstrating how holidays can be improved.

Super Resort is more than a place to stay; it is an immersive dive into a new way of living

Traditionally, resorts have been seen as simply a “place to stay” during a trip. However, with its premium all‑inclusive model, FTG’s Club Med has long broken this stereotype, transforming leisure-focused vacation from being a luxury add-on to an essential part of life.

At “Fosun Holiday Horizon 2026”, Club Med launched Club Med Joyview and Club Med Urban Oasis 2.0 strategies, elevating “staying at scenic attractions” to fully curated experiences, creating hybrid spaces for “vacation-like lifestyle” to the very edges of major cities.

Club Med Joyview is newly positioned as a vibrant getaway, “Near Cities and Connected to Scenic Attractions”, enhancing synergy with surrounding tourism resources to deliver rich, in‑depth local experiences.

Club Med Urban Oasis is committed to providing an “Accessible One‑Stop Urban Getaway”, emphasizing the concept of “Urban Vacation, Right Here and Right Now”.

At the event, FTG signed 18 agreements, encompassing 5 Super Resorts.

Super Resort Complex is more than a project; it is a miniature city

If Super Resorts transform where people stay on vacation, Super Resort Complexes redefine destinations from the ground up.

The heart of Super Resort Complex lies in integrating the scattered elements of “sightseeing”, such as accommodation, dining, entertainment, culture, and nature, into a seamless, self-sustaining “life ecosystem”. Guests no long need to rush between attractions, instead, they can enjoy a fully integrated, in-depth, themed vacation experience all in one place.

Take Atlantis Sanya as an example. This popular resort that integrates eight major business functions has become one of the most socially influential cultural tourism destinations in China, not by sheer size alone, but thanks to a highly visual, shareable, and immersive ocean-themed product ecosystem. The Aquaventure Waterpark welcomes 1.5 million visitors each year, ranking second in China; the aquarium receives about 1.3 million visitors each year and is home to over 86,000 marine animals; the underwater restaurant and underwater suites offer rare immersive experiences in China; the C Show performed in the underwater theater is the world’s only production that incorporates marine animals into its storyline. Each component has the potential to become a viral attraction on its own, and together they create the “powerful first-visit appeal” of a phenomenon-level destination.

The second phase of the Taicang Alps Resort, which officially began construction this year, will feature two indoor ski facilities, seven entertainment experiences, and five themed hotels upon completion. Among which, one of the ski facilities will set five new world records. Meanwhile,ULTRAMED Hainan is set to become the world’s first AI-themed resort, redefining vacation experience through “AI + content”.

At “Fosun Holiday Horizon 2026”,FTG signed agreements for eight Super Resort Complexes.

Super Culture and Tourism Mall is more than a mall; it is a cultural landmark for the city

Another product line, Super Culture and Tourism Mall, offers a definitive solution for integrating culture, tourism, and commerce. It is not mere integration, but reinvention.

With the launch of the new “HiSphere” product line, FTG is redefining commercial space through cultural tourism.

The debut project, Hi Chongqing, spans 500,000 square meters. It is not merely a “place to shop”, but an urban resort destination that brings together an indoor theme park, a cosmic immersive space, a Bayu cultural district, trendy retail, and family-friendly attractions.

From sightseeing to leisure-focused tourism, from managing space to curating time

Behind these three major product lines lies FTG’s sharp insight into the evolving vacation market.

Today’s consumers are no longer satisfied with taking photos at iconic spots alone, they look for emotional value and memorable experiences. Super Resorts leverage the G.O service system and themed settings to help each guest find a vacation style that feels personal. Super Resort Complexes offer a one-stop experience suitable for all ages, while Super Culture and Tourism Malls elevate shopping into a cultural experience by creatively integrating cultural content with dynamic commercial space.

While elevating guest experience,FTG also advances its strategy from “managing space” to “curating time”.

 “Tourism sells ‘routes’. It’s a classic “traffic economy” that focuses most on visitor volume. Leisure-focused vacation, however, sells ‘content’, deep, emotionally resonant experiences. Once guests arrive, they don’t want to leave; once they leave, they cannot wait to return.” said Xu Xiaoliang

At the same time, targeting both global and Chinese markets,FTG is advancing a differentiated strategy built around “vacation-like lifestyle” and “lifestyle-based vacation”.

“Lifestyle-based vacation” blends personal interests and lifestyle aspirations into every aspect of vacation,. In essence, it is about “living life on vacation”. Meanwhile, “vacation-like lifestyle” becomes regular moments of balance and reward to recharge both mind and body for sustained energy. Simply put, it is about “lighting up life with vacations”.

FTG is redefining vacation experience, charting a new path for high‑quality growth in cultural tourism, shaping the future of the experience economy, all with the aim of elevating elevate your holidays.